8.00 am - 10.00 am
The media is one of the most powerful tools available to businesses. Every potential client can be influenced by what they see or hear, but how to use the media remains a mystery to many companies and organisations.
Stop Press Media reporters, editors, photographers, and broadcasters have decades of experience working for the BBC, ITN,IRN,SKY, The Times, Daily Telegraph, Independent, Daily Mail, Sun Record, People, Observer, Independent on Sunday and a wealth of trade and consumer magazines, both online and in print.
This workshop offers a view from the inside and an insight on how to use it to boost profile, promote services, products and reputation and ultimately sales.
How To … … Bite a dog, herd cats and avoid being a sitting duck! will show you how to:
•Save a fortune in marketing your business
•Promote and protect your business reputation
•Attract attention from existing and potential clients
•Steal a march on your competition
•Increase your sales
This Workshop will be presented by: Stop Press Media
Brief biography of presenters:
Paul Kelbie - A Fleet St veteran of the Daily Mail, Times, Daily Telegraph, Independent and Observer with more than 26 years experience as a reporter and editor. He is currently editor and director of Flag Media, one of the company's premier independent freelance news agencies.
Andrew Cassel - For more than 20 years he was the BBC's Scotland Correspondent appearing on all major UK news output, including Radio 4, and the 1,6 and 10 o'clock news bulletins. He has worked for STV and local radio in England and Northern Ireland and had a spell as the BBC's Washington correspondent. For several years he presented Good Morning Scotland.
Stewart Cunningham -A professional photographer for more than 30 years experienced across four continents working for national and international media including Reuters, Associated Press and every major newspaper in the UK at one time or another. Stewart is one of the UK's foremost press and PR photographers having covered everything from product launches to major news and sports events world wide.
You can get more information on Stop Press Media at www.stoppressmedia.com or email fiona@stoppressmedia.com
Member Cost: £49 plus VAT
Non Member Cost: £59 plus VAT
